|Chloe Coscarelli, wearing a chef outfit because she is a chef.|
Apparently, despite the success of the brand, Coscarelli's partners are still not sold on this whole vegan thing. There's a reason for that: their main business is in steakhouses. When Samantha Wasser and her father, Jimmy Haber, wanted to use her name to promote non-vegan restaurants, Coscarelli refused. Reportedly, Haber then told her "she would need a bodyguard if she dared to meet with him in person." Wasser then sold all of the company's assets to her father, and Coscarelli filed a lawsuit in response.
Samantha Wasser, wearing leather shoes, because she isn't vegan.
Since then, the promotion of by CHLOE. has somewhat de-emphasized the CHLOE part. A November article in the Observer describes Wasser as "the woman behind the hottest vegan spot in the world," adding that the non-vegan steakhouse promoter "lives and breathes the by CHLOE. lifestyle." Another article in Boston Common last month snubs Coscarelli entirely and spotlights Wasser, this time as the restaurant's "Creative Director, Founder, President, and Instagram queen." The first interview question asks about her "go-to ingredient" when cooking. Of course Wasser's cooking has nothing to do with this or any other vegan restaurant.
An anonymous contact explained to me what is going on in a little more detail:
|So Chloe Coscarelli is out, Samantha Wasser and Jimmy Haber are in, and when you eat at "the hottest vegan spot in the world", you are probably supporting new flesh restaurants instead of the expansion of the chain.|
List of sources: